The highly anticipated premium Nordic crime drama Mafia is capturing massive global attention well ahead of its official Swedish debut, fueled by an intense international appetite for its gritty, character-driven storytelling.
The six-part thriller has already established itself as a breakout genre hit, earning a prestigious spot on The New York Times’ “Best International Shows of 2025” list. Audiences around the world are already diving into its gripping underworld narrative, with the series launching to widespread critical acclaim on Viaplay Film & Series across the US, UK, Germany, and Poland.
This wave of crime-thriller momentum continues to sweep across Europe, the Middle East, and the Americas, proving that the show’s dark and compelling atmosphere has a powerful, universal appeal for thriller fans.
Set in 1990s Sweden and inspired by real events, Mafia charts the rise of Radovan “Jakov” Jakovic from small-time smuggler to feared crime boss, and the police officer determined to stop him. The series captures a pivotal period in Sweden’s history, as organised crime begins to take hold.
Starring Peshang Rad (Before We Die) and Katia Winter (The Boys, Sleepy Hollow), Mafia is directed by Mani Maserrat (Young Wallander) and Tomas Jonsgården (Game of Thrones: Aftermath), with writing by Axel Stjärne (Top Dog) and Stefan Thunberg (The Hunters).
“What’s particularly exciting about Mafia is the breadth of international demand we’ve seen,” says Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group. “It reflects the enduring appeal of distinctive, character-driven storytelling rooted in authentic European histories and lived experiences, while still feeling universal and emotionally relatable to audiences globally”
Source: Viaplay Content Distribution
